> ## Documentation Index
> Fetch the complete documentation index at: https://dub-mintlify-update-supabase-lead-tracking-guide-82850.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

[Dub](https://dub.co) is the modern link attribution platform for you to [create short links](/concepts/links/introduction), [track conversion analytics](/conversions/quickstart), and [run affiliate programs](/partners/quickstart).

Whether you are:

* a marketer looking to track the success of your campaigns
* a creator looking to measure the impact of your content
* a founder looking to [start an affiliate program](/partners/quickstart)
* a developer looking to [integrate link analytics](/concepts/analytics/introduction) into your application

We've got you covered.

## Key features

Dub is more than just a link shortener – we offer a suite of tools to help you measure attribution and grow your business with partnerships.

Here are some of the features that Dub offers:

* [Create short links](/concepts/links/introduction) (including [bulk link creation](/concepts/links/bulk-operations))
* [Real-time link analytics](/concepts/analytics/introduction)
* [Conversion tracking](/conversions/quickstart)
* [Partner programs](/partners/quickstart) (e.g. referral/affiliate programs)
* [Webhooks](/concepts/webhooks/introduction)
* [Integrations](https://dub.co/integrations) + [building custom integrations](/integrations/quickstart)
* [REST API](/api-reference/introduction) + [native SDKs](/sdks/overview) for multiple languages

## Getting started

To get started with Dub, you can do any of the following:

<CardGroup cols={2}>
  <Card title="Try our API" icon="code" href="/api-reference/introduction">
    Learn how to use Dub's API to interact with Dub programmatically
  </Card>

  <Card title="Integrate with Dub" icon="circle-nodes" href="/integrations">
    Learn how to integrate Dub with your favorite tools
  </Card>

  <Card title="Conversion tracking" icon="arrow-progress" href="/conversions/quickstart">
    Follow our quickstart guide to get started with conversion tracking
  </Card>

  <Card title="Dub Partners" icon="arrow-progress" href="/partners/quickstart">
    Build powerful referral/affiliate programs with white-labeling and 1-click
    payouts
  </Card>
</CardGroup>

## Stay up to date

<CardGroup cols={2}>
  <Card title="Read our blog" icon="newspaper" href="https://dub.co/blog">
    Learn about the latest features and updates from Dub
  </Card>

  <Card title="Follow us on X/Twitter" icon="twitter" href="https://x.com/dubdotco">
    Follow us on X/Twitter to get notified when we release new features
  </Card>
</CardGroup>